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Why #SmallYoutubers are important | YouTube Partner Program demonetisation

It's a hot topic at the moment.

Yesterday morning, it was announced that YouTube was to demonetize all "small channels" which have less than 1,000 subscribers and/or less than 4,000 hours of watch time in the last 12 months.

This is being linked to part of the response to Logan Paul's latest antics.

The only thing I can compare it to is you remember when you were at school, and their was that one naughty child who would always play up, and get the rest of the kids in trouble? The whole class would get detention even though it was only one person's fault. This. This is how it feels. Except YouTube is the teacher and Logan is the naughty kid.

It's. Not. Fair.

And before you say it, because believe me I have heard this accusation about 1,000 already, it is NOT about the money.

Most small YouTubers make nothing. Zilch. Zero dollar from YouTube. It's a labor of love, passion and commitment. Some people do, and this would have affected them in this way, but the majority of people with less than 1,000 subscribers don't. Purely because YouTube run ads on their videos and "give" them very little for it. Little is in quotations because quite frankly, no small YouTuber ever sees that money increasing.

It's about the premise. I think I have said / typed the word premise 59 million times over the past few days. It's the fact that YouTube don't value smaller creators as a part of their business / bigger picture. From a business perspective, it's this generation of influencers that are going to potentially take over when larger creators fizzle out or people loose interest.

Finding new, smaller channels is a great passion of mine. I was never a fan of the "sub for sub" culture, but what happened yesterday didn't feel like that at all. It simply felt like networking, connecting, like you would do in any other role. It felt like making friends in the business. It felt nice to feel supported by YouTubers of all genres. I spoke to people from all different kinds of channels. I spoke to people from gaming channels, from art channels, from channels that are a world a way from mine. It was so good to connect with new people and find new channels in the aftermath of the another adocalypse.

I saw tweets from larger creators that said something along the lines of, "Why are small YouTubers kicking up a storm? I didn't get paid until 2 years after I started YouTube!! You should do it because you love it, not because of the money!!"

Honestly, I took one look at the tweets and couldn't help but think how self entitled they sound.

How condescending to put yourself on that kind of pedestal?

For the last time, it's not about the money.

Not only are YouTube apparently taking away some of our creative features such as end screens and cards, they will not push our videos into searches and suggested vids.

When a video has ads on it, YouTube makes money. So they're not going to push videos that have no ads on, because they won't make anything. This means that us smaller channels are going to be harder to discover. It's not about the numbers. It's that we are putting so much work into something that might not even get seen by that many people.

I like sharing what I do. I like growing my community and talking to new people and experiencing new things. It's not about gaining subs - it's about meeting and chatting with like minded viewers and friends.

This whole thing just feels like one big slap in the face.

YouTube wouldn't be where it was if small creators didn't do what they did back then. They created the passion, the drive, the love for the site. They may be the bigger creators now but they started out just like us. Well, most of them anyway.


Let this change be the freedom you need, not a setback.

Remember moving forward, you can help support channels by subscribing, liking, commenting, sharing, engaging. I want to do more of that too. Spread the love!

You can check out my channel here if you haven't already, I'd really appreciate it! See you over there! https://www.youtube.com/tamzinlena

Bye for now,
Tamzin xxx


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So, you're starting a blog, what you do and don't need! Talking cameras, domains and lighting

I often see posts for new bloggers advertising cameras of all sorts and I think, that is not completely necessary.



I didn't get my first camera until April of 2016, after shooting on my phone since the August before when I first started blogging, and if I'm being honest, not all my photos are taken with it anyway.

My camera is a decent camera, however, I find my phone did a pretty good job before, and after. I still use it now to take pictures because I like the ease of just sending them to myself and opening blogger and them being there. It's not much more of an inconvenience to use my camera, however I just find my phone is just as good.

Admittedly, my phone is one of the newest iPhones (the 8 plus) so it does have a really good camera. My camera has a megapixel of 18 where as my phone is 12, so not too much less. I own the camera predominantly for filming, and I recently got a camera for vlogging too, which I think I might use for blogging more.

I guess what I am trying to say in this post is, you don't need a fancy blogging camera, with the right lighting, composition and products, you will be good to go.

One thing I do recommend getting however, is a set of studio lights. I can't tell you how much of a difference these make. Just look at this.



Which can then create a picture like this..


Even if your camera is not of amazing quality, studio lights can make all the difference. I got mine from Amazon for about £50, and I recommend spending that initially before putting that towards a camera.

The way I think of it is that without a camera, you can get buy using your phone, but without studio lights, if you don't have decent lighting, then you're kinda fluffed. Having decent lighting makes your photos look a lot more professional!

As you can also see, I literally used a storage box which had a marble back as my flat lay background. #bloggerhacks. That's another thing, you can literally improvise and make some amazing back drops. Pretty bedding is a classic. I want to get some back drops soon as I want to experiment more with recipe posts, so I'm hoping to find ones that suit my needs.

The photos above were taken on my phone, and I am more than happy with them. As mentioned, I still use my camera, but I like to use my phone as most of my insta pics are taken that way and I think I like that approach to social media, and life in general. As you'll know well, I ain't your picture perfect blogger, so I do enjoy taking a more relaxed stance and not feeling pressured to make sure my pictures are ah-mazing all the time. I like posting random photos on here, whether their in portrait or landscape I don't care, I just like sharing snippets of my unstructured life. I think it's more real, and like a photo diary for me. Anyway, that's a serious tangent.

Blog post will be coming on the Tarte stuff by the way!

One thing I would whole heatedly recommend buying is your own domain. They aren't that expensive, something like £10 a YEAR! So affordable and it makes all the difference. Working in marketing, if I am looking at blogs and bloggers, it looks so much more pro if someone has their own domain, as well as the fact you can find out the domain's authority and the page authority. If you have .blogspot or .wordpress in your link, it takes the DA of those sites (Blogger and Wordpress) not your own. If you post a lot and really want to go at it, I'd say do this 100%.

If you want a part two of this post where I talk about more things you do and don't need as a blogger, such as other equipment, products and gear, do let me know. I'd love to speak about me finally getting a Macbook and other things I have invested in over time, but this post is getting hefty so I'll leave it here.

Bye for now,
Tamzin xxx
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