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Why #SmallYoutubers are important | YouTube Partner Program demonetisation

It's a hot topic at the moment.

Yesterday morning, it was announced that YouTube was to demonetize all "small channels" which have less than 1,000 subscribers and/or less than 4,000 hours of watch time in the last 12 months.

This is being linked to part of the response to Logan Paul's latest antics.

The only thing I can compare it to is you remember when you were at school, and their was that one naughty child who would always play up, and get the rest of the kids in trouble? The whole class would get detention even though it was only one person's fault. This. This is how it feels. Except YouTube is the teacher and Logan is the naughty kid.

It's. Not. Fair.

And before you say it, because believe me I have heard this accusation about 1,000 already, it is NOT about the money.

Most small YouTubers make nothing. Zilch. Zero dollar from YouTube. It's a labor of love, passion and commitment. Some people do, and this would have affected them in this way, but the majority of people with less than 1,000 subscribers don't. Purely because YouTube run ads on their videos and "give" them very little for it. Little is in quotations because quite frankly, no small YouTuber ever sees that money increasing.

It's about the premise. I think I have said / typed the word premise 59 million times over the past few days. It's the fact that YouTube don't value smaller creators as a part of their business / bigger picture. From a business perspective, it's this generation of influencers that are going to potentially take over when larger creators fizzle out or people loose interest.

Finding new, smaller channels is a great passion of mine. I was never a fan of the "sub for sub" culture, but what happened yesterday didn't feel like that at all. It simply felt like networking, connecting, like you would do in any other role. It felt like making friends in the business. It felt nice to feel supported by YouTubers of all genres. I spoke to people from all different kinds of channels. I spoke to people from gaming channels, from art channels, from channels that are a world a way from mine. It was so good to connect with new people and find new channels in the aftermath of the another adocalypse.

I saw tweets from larger creators that said something along the lines of, "Why are small YouTubers kicking up a storm? I didn't get paid until 2 years after I started YouTube!! You should do it because you love it, not because of the money!!"

Honestly, I took one look at the tweets and couldn't help but think how self entitled they sound.

How condescending to put yourself on that kind of pedestal?

For the last time, it's not about the money.

Not only are YouTube apparently taking away some of our creative features such as end screens and cards, they will not push our videos into searches and suggested vids.

When a video has ads on it, YouTube makes money. So they're not going to push videos that have no ads on, because they won't make anything. This means that us smaller channels are going to be harder to discover. It's not about the numbers. It's that we are putting so much work into something that might not even get seen by that many people.

I like sharing what I do. I like growing my community and talking to new people and experiencing new things. It's not about gaining subs - it's about meeting and chatting with like minded viewers and friends.

This whole thing just feels like one big slap in the face.

YouTube wouldn't be where it was if small creators didn't do what they did back then. They created the passion, the drive, the love for the site. They may be the bigger creators now but they started out just like us. Well, most of them anyway.


Let this change be the freedom you need, not a setback.

Remember moving forward, you can help support channels by subscribing, liking, commenting, sharing, engaging. I want to do more of that too. Spread the love!

You can check out my channel here if you haven't already, I'd really appreciate it! See you over there! https://www.youtube.com/tamzinlena

Bye for now,
Tamzin xxx


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